Overview

Background

Rebrand for NEO tracker, an online utility for viewing — and interacting with — information stored on the NEO blockchain.

NEO tracker functions both as an Explorer and a Wallet. The Explorer allows users to check on their transactions or view the balance at a given address and generally explore all facets of the NEO blockchain: transactions, assets, contracts, blocks, and more.

NEO tracker Wallet allows users to interact with the blockchain by opening their Wallet via a Private Key, Encrypted Private Key, Keystore file, and other methods. Typically they use the Wallet to transfer funds (NEO/GAS or other tokens), but they may also interact with Smart Contracts.

Currently, NEO tracker is a utility for existing NEO users, but with expansion into other areas, the goal is for NEO Tracker to be viewed as a core and integral part to the NEO ecosystem. It should be the one place for all things NEO, not just for existing NEO users, but also for users new to NEO and to cryptocurrency, in general.

Target audience

NEO users across the entire spectrum (Power users, Intermediate users, Mainstream users) and with varying degrees of comfort interacting with and managing cryptocurrency.

Tone

The tone should embody the core value propositions: Safety & Security, Trust, and Care. It should feel professional, like a bank, yet friendly and conversational.