Overview

Background

Logo and brand identity for a new app called 'breSrch,' an up-to-the-minute, searchable database of digital security breaches and hacks. This app will also provide resources for keeping information secure online.

The name is a term coined by the app developer, and is a portmanteau of 'breach' and 'search.' He hopes that this term will eventually become part of the information security lexicon.

Tone

Authoritative and confident, yet fun and approachable.

Target Audience

Primary: Information security professionals. Secondary: Anyone over the age of 13 who is curious about information related to digital security hacks and breaches.